Copywriting for High Tech Companies | cloud, SaaS, FinTech, Martech, AI
303.562.5187
  • HOME

Much Ado About Video Marketing

3/15/2017

0 Comments

 

Did you know 2017 has been dubbed “The Year of Video Marketing”?

I have to admit, although I'd noticed more and more companies jumping on the video bandwagon, I didn’t realize the tactic had captured the “Year of…” crown.

So I did some investigating.

And I found a plethora of stats—in blogs, articles, reports, and (in total meta fashion) videos—all abuzz about the power of video as a B2B marketing tool.

Here’s a smattering of what I found:
  • 96% of B2B organizations are engaged in video content marketing —Web Video Marketing Council
  • 74% of B2B marketers say video converts better than any other medium  —Demand Metric
  • 75% of business executives watch work-related online videos every week —Forbes Insights
  • 70% of B2B buyers watch videos throughout their path to purchase —Google/Millward Brown
  • Including video in a landing page can increase conversion by 80% —Hubspot

Wowza! 

As a copywriter, I couldn’t be happier about the potential this brings for more fun projects. Because I've been into scripts and scriptwriting since back in the day.

Long, long ago, before B2B copywriting was even a twinkle in my eye, I spent a couple freewheelin’ years of my youth as an actress and scriptwriter in Hollywood.
 
Okay, I’m making it sound way more romantic than it was. But as a card-carrying member of the Screen Actors Guild, I understand the importance of good scripted dialogue. And I did spend a year under the mentorship of a successful screenwriter, writing the screenplay for a romantic comedy, which tragically never got made, thanks to Madonna! But that's a story for another time.  

For now, I’ll just leave you with one final statistic: Using the word “video” in an email subject line boosts open rates by 19% and increases click-through rates by 65%. 
0 Comments



Leave a Reply.


    Author

    Karen Hittelman is a business-to-business (B2B) conversion copywriter and technology marketing consultant.

    Archives

    April 2019
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    October 2017
    April 2017
    March 2017
    April 2013
    March 2013
    January 2013

    Categories

    All
    Marketing
    Technology
    Writing

    RSS Feed


KHcopywriting
303.562.5187