Your B2B technology is complex
(Reading about it shouldn't be) 

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Looking to create marketing messages that attract your dream prospects,  convert prospects into buyers, and turn buyers into longterm, loyal customers? 

Excellent! Let's get to know each other. 

Hi, I'm Karen Hittelman, founder of KHcopywriting. In business since 2004, I help business-to-business (B2B) technology providers develop and execute effective messaging strategies. 

My specialty? Breaking down the complexities of tech products and services to talk about the things your buyers care most about. Using a data-driven process, I help B2B tech companies create clear, compelling messages that move people to take action. 
Happy clients range from high-growth startups to Fortune 100s

"Easy reading is damn hard writing."  

-- Nathaniel Hawthorne


MY PROCESS: Data driven, conversion focused.

When you hire me, I'll hit the ground running. No hand holding required.

Here's what you can expect . . . 

​In our kickoff call, we'll discuss the details of your project, including the key performance indicators (KPIs) you use to track your marketing metrics.

If it's our first time working together, I'll ramp up fast—learning what I need to know about your company, your products and services, and the unique value you bring to the marketplace. 

Next, I'll collect and analyze the data I need to meet your project goals (e.g., evaluate existing messaging; conduct competitive research; study relevant marketing metrics).

Most importantly, I'll get to know your customers. What are their toughest challenges? What excites and motivates them? What stage of awareness are they in relevant to your solution? How much decision-making power do they have? And so on.

Armed with this research, I'll develop a conversion-driven strategy for your project.

Then I'll write. And edit and hone and polish and perfect until I've crafted clear, compelling copy aimed directly at your target audience—with razor-sharp accuracy. ​

READY TO TALK?

Let's get down to brass tacks. 

I price on a flat-fee basis and provide a firm, no-obligation quote up front. Which means you'll know exactly what the project will cost before you hire me. 


Ballpark Rates

Because each project is unique, pricing will vary based on a number of factors. Like project size and scope, subject matter complexity, amount of research required, and so on.

To give you an idea of what to expect, here are some fee ranges from recent projects:
  • Banner ad: $450-$600
  • Blog article: $1900-$2,900+ (800-1,500 words)
  • Case study: $2,500-$3,000 (2 pages max; incl. interviews)
  • E-book: $700-$850 per page
  • Emails (includes A/B subject lines):
             - Short (under 250 words): $725
             - Medium/long: $750-$900+       
  • Landing page (standalone opt-in): $1,200-$1,500+ 
  • Long form sales page: $2,500-$4,000+
  • Presentation copy/sales deck: $700-$800 per slide
  • Social posts (corporate): $200-600+ 
  • Video scripting: $500-$600 per minute of video (including text storyboard) 
  • Website copy: $1,500-$6,000+ per page (sooo many variables!)
  • White paper: $750-$1,000 per page (incl. SME interviews)

Consulting & training services: Retainer pricing 
  • Product positioning 
  • Product messaging 
  • Team trainings - messaging & copywriting 


Minimum engagement fee: $5,000 (can include multiple services)
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That's the skinny on me.
Let's talk about YOU!   

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Anyone who has the opportunity to work with Karen will quickly learn the value she brings to the table.

Tom Round

Vice President
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Silver Lake Research Corporat

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I depend on Karen to transform technical data into compelling and easy to understand content, and she ​nails it every time.

Ginger Lee

President
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Claro Marketing

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Karen is a triple-threat copywriter: sharp-as-a-tack, acutely creative, and a pleasure to work with!

Don Knasel

Founder
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PD Active

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Karen has my highest recommendation - as long as she can do the work I need from her, first!

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​Are you thinking about becoming a freelance copywriter? 
I offer tips and guidance on my Grab Your Happy blog.

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