Your B2B technology is complex.
How you talk about it shouldn't be.
If you're a B2B tech founder or marketing leader, this may sound familiar.
You have a progressive technology that solves a real problem for customers. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't understand what your solution does or why they should care
- Sales teams struggle to articulate meaningful differentiation that wins customers
- Marketing teams work triple-time trying to maintain a cohesive narrative across channels
I'm Karen Hittelman and I can help.
In business since 2004, I work with B2B tech leaders like you to create messaging that:
- Zeroes-in on what matters most to your customers
- Highlights meaningful differentiation in the market
- Makes complex tech concepts easy to understand
You have a progressive technology that solves a real problem for customers. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't understand what your solution does or why they should care
- Sales teams struggle to articulate meaningful differentiation that wins customers
- Marketing teams work triple-time trying to maintain a cohesive narrative across channels
I'm Karen Hittelman and I can help.
In business since 2004, I work with B2B tech leaders like you to create messaging that:
- Zeroes-in on what matters most to your customers
- Highlights meaningful differentiation in the market
- Makes complex tech concepts easy to understand
Trusted By
MY PROCESS: Research driven, customer focused.
In our kickoff call, we'll discuss your key objectives for our engagement and how we'll measure success.
From there, I follow a 3-step process:
1. RESEARCH & DISCOVERY: Jumping in fast, I gather the info I need to understand the unique value you bring to the market. I talk with your experts, review your positioning, study your solution, and check out your competitors. Most importantly, I get to know your customers: What pain were they feeling before? What motivated them to buy? Why'd they choose you? How has their life changed with your solution? What words do they use?
2. ANALYSIS & PLANNING: Next, l develop a messaging strategy that cuts through the complexities of your solution to reveal clear customer value. What's the most meaningful problem you solve for your customers? What's at stake for them? How do you solve the problem better than anyone else?
3. EXECUTION & DELIVERY: This is where the strategy comes to life! Drawing on my decades of copywriting experience, I distill the strategy into a product messaging framework that guides your teams in every piece of copy and content they write.
In our kickoff call, we'll discuss your key objectives for our engagement and how we'll measure success.
From there, I follow a 3-step process:
1. RESEARCH & DISCOVERY: Jumping in fast, I gather the info I need to understand the unique value you bring to the market. I talk with your experts, review your positioning, study your solution, and check out your competitors. Most importantly, I get to know your customers: What pain were they feeling before? What motivated them to buy? Why'd they choose you? How has their life changed with your solution? What words do they use?
2. ANALYSIS & PLANNING: Next, l develop a messaging strategy that cuts through the complexities of your solution to reveal clear customer value. What's the most meaningful problem you solve for your customers? What's at stake for them? How do you solve the problem better than anyone else?
3. EXECUTION & DELIVERY: This is where the strategy comes to life! Drawing on my decades of copywriting experience, I distill the strategy into a product messaging framework that guides your teams in every piece of copy and content they write.
READY TO TALK?
Investment & Engagement
I quote fees up front, based on the details of your engagement. Here are ballpark numbers:
MESSAGING DEVELOPMENT
Starting at $9K
What I do:
ONGOING MESSAGING OVERSIGHT
Starting at $3.5K retainer per quarter
What I do:
KICKSTART PACKAGE FOR STARTUPS: $5K flat fee
COPYWRITING ADD-ONS
When you contact me:
- We'll start with a complimentary 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call to determine scope, goals, and deliverables
- I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
MESSAGING DEVELOPMENT
Starting at $9K
What I do:
- Review positioning (if available)
- Conduct customer research & competitive messaging analysis
- Lead discovery and alignment sessions with your key stakeholders
- Develop a messaging strategy that makes your differentiated value crystal clear
- Craft a simple messaging framework to guide copy and content creation across teams
ONGOING MESSAGING OVERSIGHT
Starting at $3.5K retainer per quarter
What I do:
- Research industry/product/company changes
- Assess messaging for new gaps and opportunities
- Present suggestions for improvement
- Refresh strategy & framework
KICKSTART PACKAGE FOR STARTUPS: $5K flat fee
- Check out the details and deliverables
COPYWRITING ADD-ONS
- Website copy: starting at $2K/page
- Social posts: starting at $1.5K/month
- Emails: starting at $800/per
- Guides, white papers, reports: starting at $850/page
- Pitch decks: starting at $8K
When you contact me:
- We'll start with a complimentary 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call to determine scope, goals, and deliverables
- I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
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Anyone who has the opportunity to work with Karen will quickly learn the value she brings to the table.
Tom Round
Vice President
/ Silver Lake Research Corporat
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I depend on Karen to transform technical data into compelling and easy to understand content, and she nails it every time.
Ginger Lee
President
/ Claro Marketing
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Don Knasel
Founder
/ PD Active
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