Your B2B technology is complex
(Your messaging shouldn't be)
You've built powerful, progressive technology that solves real problems in your industry. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't immediately understand what's in it for them
- Sales teams struggle to articulate meaningful differentiation
- Marketing campaigns aren't delivering the outcomes they should
If any of this sounds familiar, I can help!
Hi, I'm Karen Hittelman, founder of KHCopywriting.
Over the past 21 years, I've grown what began as a freelance copywriting business into a trusted communications consultancy. From startups to Fortune 100s, I work with B2B tech companies across the industry to develop product messaging and copy that drives results.
My specialty? Helping high tech companies communicate with clarity, cohesion, and purpose.
- Prospects don't immediately understand what's in it for them
- Sales teams struggle to articulate meaningful differentiation
- Marketing campaigns aren't delivering the outcomes they should
If any of this sounds familiar, I can help!
Hi, I'm Karen Hittelman, founder of KHCopywriting.
Over the past 21 years, I've grown what began as a freelance copywriting business into a trusted communications consultancy. From startups to Fortune 100s, I work with B2B tech companies across the industry to develop product messaging and copy that drives results.
My specialty? Helping high tech companies communicate with clarity, cohesion, and purpose.
Trusted By
MY PROCESS: Data driven, customer focused.
When you partner with me, I'll hit the ground running.
Here's my typical process:
In our kickoff call, we'll discuss your business objectives and the key indicators you use to measure messaging effectiveness and market impact.
If it's our first time working together, I'll ramp up fast—learning what I need to know about your company, your solutions, and the unique value you bring to the market.
Next, I'll collect and analyze the data I need to develop your messaging strategy (e.g., audit existing messaging; review/refine positioning; analyze market perception and messaging gaps).
Most importantly, I'll get to know your customers: What are their biggest business challenges? What excites and motivates them? What outcomes do they need to achieve? What words do they use?
Armed with this research, I'll develop a comprehensive messaging framework that translates your complex tech solutions into clear customer value.
From there, you can use the messaging framework to guide your in-house writers, or we can add copywriting services to our engagement.
When you partner with me, I'll hit the ground running.
Here's my typical process:
In our kickoff call, we'll discuss your business objectives and the key indicators you use to measure messaging effectiveness and market impact.
If it's our first time working together, I'll ramp up fast—learning what I need to know about your company, your solutions, and the unique value you bring to the market.
Next, I'll collect and analyze the data I need to develop your messaging strategy (e.g., audit existing messaging; review/refine positioning; analyze market perception and messaging gaps).
Most importantly, I'll get to know your customers: What are their biggest business challenges? What excites and motivates them? What outcomes do they need to achieve? What words do they use?
Armed with this research, I'll develop a comprehensive messaging framework that translates your complex tech solutions into clear customer value.
From there, you can use the messaging framework to guide your in-house writers, or we can add copywriting services to our engagement.
READY TO TALK?
Investment & Engagement
I work with B2B tech companies serious about elevating their market position and messaging effectiveness. Fees are quoted up front, based on the details of each engagement. Here are some ballpark numbers:
MESSAGING DEVELOPMENT: $15,000 - $18,000
ONGOING MESSAGING SUPPORT: $3,000+/month
COPYWRITING:
When you contact me:
- We'll start with a (free) 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call (also free) to determine scope and deliverables
- Then I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
MESSAGING DEVELOPMENT: $15,000 - $18,000
- Audit current state messaging
- Conduct customer research and competitive analysis
- Lead discovery sessions with execs and product leaders
- Work collaboratively to develop & align on messaging strategy
- Build messaging framework for easy use across teams
ONGOING MESSAGING SUPPORT: $3,000+/month
- Assess and refine messaging as needed
- Run team messaging workshops
COPYWRITING:
- Guides, white papers, and reports: $850 - $1,500 per page
- Website copy: $1,200 - $4,500 per page
- Social media posts: $150 - $500 each
- Emails: $800 - $1,200 each
When you contact me:
- We'll start with a (free) 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call (also free) to determine scope and deliverables
- Then I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
That's the skinny on me.
Let's talk about YOU!
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Anyone who has the opportunity to work with Karen will quickly learn the value she brings to the table.
Tom Round
Vice President
/ Silver Lake Research Corporat
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I depend on Karen to transform technical data into compelling and easy to understand content, and she nails it every time.
Ginger Lee
President
/ Claro Marketing
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Don Knasel
Founder
/ PD Active
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