Your B2B technology is complex
(Your messaging shouldn't be)
If you're a B2B tech founder or marketing leader, this may sound familiar.
You have a progressive technology that solves a real problem for customers. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't understand what your solution does or why they should care
- Sales teams struggle to articulate meaningful differentiation
- Marketing teams work triple-time trying to maintain a consistent narrative across channels
Hey, it happens! Things move fast in tech, and without proper attention your messaging can fall behind.
I'm Karen Hittelman, and I can help.
Over the past 21 years, I've grown what began as a freelance copywriting business into a trusted communications consultancy for some of the world's leading technology companies.
Today, I help B2B tech companies of all sizes and stages communicate with clarity, cohesion, and purpose.
- Messaging development (new product, early-stage market entry)
- Messaging refresh (product evolution, merger or acquisition, industry shift)
- Copywriting (standalone project or combined with messaging)
You have a progressive technology that solves a real problem for customers. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't understand what your solution does or why they should care
- Sales teams struggle to articulate meaningful differentiation
- Marketing teams work triple-time trying to maintain a consistent narrative across channels
Hey, it happens! Things move fast in tech, and without proper attention your messaging can fall behind.
I'm Karen Hittelman, and I can help.
Over the past 21 years, I've grown what began as a freelance copywriting business into a trusted communications consultancy for some of the world's leading technology companies.
Today, I help B2B tech companies of all sizes and stages communicate with clarity, cohesion, and purpose.
- Messaging development (new product, early-stage market entry)
- Messaging refresh (product evolution, merger or acquisition, industry shift)
- Copywriting (standalone project or combined with messaging)
Trusted By
MY PROCESS: Research driven, customer focused.
In our kickoff call, we'll discuss your key objectives for our engagement and how we'll measure success.
From there, I follow a 3-step process:
1. RESEARCH & DISCOVERY: Jumping in fast, I gather the info I need to understand the unique value you bring to the market. I talk with your experts, review your positioning, study your solution, and check out your competitors. Most importantly, I get to know your customers: What pain were they feeling before? What motivated them to buy? Why'd they choose you? How has their life changed with your solution? What words do they use?
2. ANALYSIS & PLANNING: Next, l develop a messaging strategy that cuts through the complexities of your solution to reveal clear customer value. What's the most meaningful problem you solve for your customers? What's at stake for them? How do you solve the problem better than anyone else?
3. EXECUTION & DELIVERY: This is where your messaging comes to life! Leaning on my decades of writing experience, I create copy that hits at the heart, sets you apart, and inspires action.
In our kickoff call, we'll discuss your key objectives for our engagement and how we'll measure success.
From there, I follow a 3-step process:
1. RESEARCH & DISCOVERY: Jumping in fast, I gather the info I need to understand the unique value you bring to the market. I talk with your experts, review your positioning, study your solution, and check out your competitors. Most importantly, I get to know your customers: What pain were they feeling before? What motivated them to buy? Why'd they choose you? How has their life changed with your solution? What words do they use?
2. ANALYSIS & PLANNING: Next, l develop a messaging strategy that cuts through the complexities of your solution to reveal clear customer value. What's the most meaningful problem you solve for your customers? What's at stake for them? How do you solve the problem better than anyone else?
3. EXECUTION & DELIVERY: This is where your messaging comes to life! Leaning on my decades of writing experience, I create copy that hits at the heart, sets you apart, and inspires action.
READY TO TALK?
Investment & Engagement
I quote fees up front, based on the details of your engagement. Here are some ballpark numbers:
MESSAGING DEVELOPMENT: $8K - $12K
ONGOING MESSAGING SUPPORT: starting at $3K/quarter
KICKSTART PACKAGE FOR EARLY OR GROWTH STAGE STARTUPS: $5K flat fee
COPYWRITING:
When you contact me:
- We'll start with a (free) 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call (also free) to determine scope and deliverables
- Then I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
MESSAGING DEVELOPMENT: $8K - $12K
- Audit current state messaging, if any
- Conduct customer research and competitive messaging analysis
- Lead discovery sessions with execs and product leaders
- Develop & align on messaging strategy
- Build a messaging framework your teams will actually use!
ONGOING MESSAGING SUPPORT: starting at $3K/quarter
- Research industry/product/company changes
- Assess messaging gaps and opportunities
- Revise messaging framework
KICKSTART PACKAGE FOR EARLY OR GROWTH STAGE STARTUPS: $5K flat fee
- Check out the details and deliverables
COPYWRITING:
- Website copy and landing pages: starting at $2K per page
- Social media posts: starting at $200 each
- Emails: starting at $800 each
- Guides, white papers, and reports: starting at $850 per page
- Pitch decks: $3K - $10K
When you contact me:
- We'll start with a (free) 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call (also free) to determine scope and deliverables
- Then I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
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Anyone who has the opportunity to work with Karen will quickly learn the value she brings to the table.
Tom Round
Vice President
/ Silver Lake Research Corporat
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I depend on Karen to transform technical data into compelling and easy to understand content, and she nails it every time.
Ginger Lee
President
/ Claro Marketing
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Don Knasel
Founder
/ PD Active
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