Your B2B technology is complex
(Your messaging shouldn't be)
If you're a B2B tech founder or marketing leader, this may sound familiar.
You have a progressive technology that solves a real problem for customers. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't understand what your solution does or why they should care
- Sales teams struggle to articulate meaningful differentiation
- Marketing and comms teams work triple-time trying to maintain a consistent narrative across channels
Hey, it happens! Things move fast in tech, and without proper attention your messaging can drift.
I'm Karen Hittelman, and I can help.
From Fortune 100s to fast-moving startups, I help standout tech brands stand out.
Working as an embedded member of your team, I work with B2B tech founders, executives, and marketing teams to:
- Develop messaging that's meaningful, memorable, and differentiated
- Create simple frameworks that keep speakers, writers, and sales teams on message
- Translate messaging strategy into high-impact communications across websites, marketing assets, sales enablement, investor relations, educational materials, and digital channels
You have a progressive technology that solves a real problem for customers. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't understand what your solution does or why they should care
- Sales teams struggle to articulate meaningful differentiation
- Marketing and comms teams work triple-time trying to maintain a consistent narrative across channels
Hey, it happens! Things move fast in tech, and without proper attention your messaging can drift.
I'm Karen Hittelman, and I can help.
From Fortune 100s to fast-moving startups, I help standout tech brands stand out.
Working as an embedded member of your team, I work with B2B tech founders, executives, and marketing teams to:
- Develop messaging that's meaningful, memorable, and differentiated
- Create simple frameworks that keep speakers, writers, and sales teams on message
- Translate messaging strategy into high-impact communications across websites, marketing assets, sales enablement, investor relations, educational materials, and digital channels
Trusted By
MY PROCESS: Research driven, customer focused.
In our kickoff call, we'll discuss your key objectives for our engagement and how we'll measure success.
From there, I follow a 3-step process:
1. RESEARCH & DISCOVERY: Jumping in fast, I gather the info I need to understand the unique value you bring to the market. I talk with your experts, review your positioning, study your solution, and check out your competitors. Most importantly, I get to know your customers: What pain were they feeling before? What motivated them to buy? Why'd they choose you? How has their life changed with your solution? What words do they use?
2. ANALYSIS & PLANNING: Next, l develop a messaging strategy that cuts through the complexities of your solution to reveal clear customer value. What's the most meaningful problem you solve for your customers? What's at stake for them? How do you solve the problem better than anyone else?
3. EXECUTION & DELIVERY: This is where the strategy comes to life! Drawing on my decades of copywriting experience, I distill the strategy into a Messaging Framework that guides your teams in every piece of copy, content, and communications they write.
In our kickoff call, we'll discuss your key objectives for our engagement and how we'll measure success.
From there, I follow a 3-step process:
1. RESEARCH & DISCOVERY: Jumping in fast, I gather the info I need to understand the unique value you bring to the market. I talk with your experts, review your positioning, study your solution, and check out your competitors. Most importantly, I get to know your customers: What pain were they feeling before? What motivated them to buy? Why'd they choose you? How has their life changed with your solution? What words do they use?
2. ANALYSIS & PLANNING: Next, l develop a messaging strategy that cuts through the complexities of your solution to reveal clear customer value. What's the most meaningful problem you solve for your customers? What's at stake for them? How do you solve the problem better than anyone else?
3. EXECUTION & DELIVERY: This is where the strategy comes to life! Drawing on my decades of copywriting experience, I distill the strategy into a Messaging Framework that guides your teams in every piece of copy, content, and communications they write.
READY TO TALK?
Investment & Engagement
I quote fees up front, based on the details of your engagement. Here are ballpark numbers:
MESSAGING STRATEGY & FRAMEWORK
Starting at $10K
What I do:
ONGOING MESSAGING SUPPORT
Starting at $3K per quarter
What I do:
COPYWRITING ADD-ONS
KICKSTART PACKAGE FOR EARLY OR GROWTH STAGE STARTUPS: $5K flat fee
When you contact me:
- We'll start with a complimentary 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call to determine scope, goals, and deliverables
- I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
MESSAGING STRATEGY & FRAMEWORK
Starting at $10K
What I do:
- Audit existing messaging
- Conduct customer research & competitive messaging analysis
- Lead discovery sessions with key stakeholders & product SMEs
- Develop a messaging strategy that creates clear, differentiated value
- Create a custom messaging framework that puts the strategy into practice
ONGOING MESSAGING SUPPORT
Starting at $3K per quarter
What I do:
- Research industry/product/company changes
- Assess messaging gaps and opportunities
- Suggest messaging revisions based on data
- Implement strategy & framework updates as needed
COPYWRITING ADD-ONS
- Website copy and landing pages: starting at $2K per page
- Social media posts: starting at $200 each
- Emails: starting at $800 each
- Guides, white papers, and reports: starting at $850 per page
- Pitch decks: $3K - $10K
KICKSTART PACKAGE FOR EARLY OR GROWTH STAGE STARTUPS: $5K flat fee
- Check out the details and deliverables
When you contact me:
- We'll start with a complimentary 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call to determine scope, goals, and deliverables
- I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
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Anyone who has the opportunity to work with Karen will quickly learn the value she brings to the table.
Tom Round
Vice President
/ Silver Lake Research Corporat
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I depend on Karen to transform technical data into compelling and easy to understand content, and she nails it every time.
Ginger Lee
President
/ Claro Marketing
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Don Knasel
Founder
/ PD Active
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