Copywriting for High Tech Companies | cloud, SaaS, FinTech, Martech, AI
303.562.5187
  • HOME

Is a Newsletter Really Worth the Effort?

1/8/2018

0 Comments

 
Picture
I launched my “90-Second Newsletter” last year, figuring it would be a nice, unobtrusive way to stay in touch with my clients and other professional contacts.

At the one-year anniversary of my first newsletter publication, I decided to review the stats.

Turns out, not all of my subscribers are reading my newsletter consistently (36.4% average open rate). I get that. In fact, when it comes to emails, I consider the “Trash” button one of my most effective productivity tools.

But here’s what surprised me.

Despite the fact that only a third of my subscribers actually opens my newsletter each month, my client relationships have blossomed. In 2017, I had more consistent work from my regular clients and more new work from dormant clients and prospects than ever before.

I’m confident my newsletter had a lot to do with that. Here are two things I think are at play:

1. When clients and contacts see my newsletter in their inbox every 4-6 weeks, my name becomes more familiar them. So when they need a copywriter, they think of me without having to search through files and old emails.

Translated into marketing lingo: Newsletters increase brand awareness.

2. When subscribers actually open (and possibly even read) my newsletter, our relationship grows. With each newsletter, my clients and professional contacts get a glimpse into who I am—as a person and as a writer.

Translated into marketing lingo: Newsletters build relationships and trust with customers and prospects.

 HIGH-LEVEL TAKEAWAY: When it comes to marketing tactics, newsletters don’t get nearly the credit they deserve*.

*Clearly, my one-newsletter sampling does not provide rock solid data for this conclusion, but I’m sticking with it nonetheless.

0 Comments



Leave a Reply.


    Author

    Karen Hittelman is a business-to-business (B2B) conversion copywriter and technology marketing consultant.

    Archives

    April 2019
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    October 2017
    April 2017
    March 2017
    April 2013
    March 2013
    January 2013

    Categories

    All
    Marketing
    Technology
    Writing

    RSS Feed


KHcopywriting
303.562.5187