"I want to be a B2B technology copywriter when I grow up!" -- said no kid ever. Not many adults think of copywriting as a dream job, either. At a cocktail party, the conversation generally goes something like this:
Random party guest: “What do you do for a living?”
Me: “I’m a freelance copywriter, and I work mainly with technology companies.”
RPG: “Wow! You must see so many cool futuristic inventions. Where’d you go to law school?”
Me: “Sorry -- no, I’m not a copyright lawyer. I’m a marketing writer.
RPG: “Oh… so you write ads and stuff?”
Me: “Not exactly. Most of my clients are technology companies, and I work with them to create all types of content to help them market their products and servi ---.”
RPG: “Zzzzzzzzzzzzz….”
I know. I should come up with a more “attention-grabbing” explanation of what I do. Believe me, I’ve tried. I keep telling myself that next time the opportunity arises, I’ll just say, “I’m an ice sculptor.” And see where that takes the conversation.
If you’re reading this blog, however, you already understand what a copywriter is. With that part out of the way, I can finally cut to the chase and explain WHY being a “copywriter-that-specializes-in-tech-marketing” really is a great career that kids should aspire to be when they grow up.
5 reasons to be a copywriter-specializing-in-technology-marketing:
Random party guest: “What do you do for a living?”
Me: “I’m a freelance copywriter, and I work mainly with technology companies.”
RPG: “Wow! You must see so many cool futuristic inventions. Where’d you go to law school?”
Me: “Sorry -- no, I’m not a copyright lawyer. I’m a marketing writer.
RPG: “Oh… so you write ads and stuff?”
Me: “Not exactly. Most of my clients are technology companies, and I work with them to create all types of content to help them market their products and servi ---.”
RPG: “Zzzzzzzzzzzzz….”
I know. I should come up with a more “attention-grabbing” explanation of what I do. Believe me, I’ve tried. I keep telling myself that next time the opportunity arises, I’ll just say, “I’m an ice sculptor.” And see where that takes the conversation.
If you’re reading this blog, however, you already understand what a copywriter is. With that part out of the way, I can finally cut to the chase and explain WHY being a “copywriter-that-specializes-in-tech-marketing” really is a great career that kids should aspire to be when they grow up.
5 reasons to be a copywriter-specializing-in-technology-marketing:
- Avoid Alzheimer’s. Due to the fast pace of the tech industry, technology copywriters (and especially freelance copywriters working with multiple clients) are constantly tasked with writing about products and services they know very little about. Which means you need to be willing and able to dive in and learn new things—fast. And the more you do it, the better you get. Lifelong learning keeps the brain in shape. This job lets you work out your brain on the daily!
- Feel loved. Being a tech marketing writer is not an easy job. And it’s most definitely not a glamorous job. There’s a lot of time spent sitting on your butt at a keyboard or poring through documents. But if you do the job well, clients will appreciate and value your work. You may not get the fan mail you would if you were a writer for TV or movies, but you still get warm, fuzzy, adoring messages from your clients. Like this one: <input type=”copywriting” name=”white paper project” value=”10” />Nice work, we are all doing a happy dance.<br />
- Keep up with the kids. I may be the dorky mom to my budding teen, but I’m no Luddite. I can still “tech” my daughter under the table.
- Stay flush. Because technology companies typically sell higher priced products with relatively long sales cycles, they often need a steady flow of marketing materials and content. If you can create effective copy that helps your clients attract more customers and sell more products, you’ll generally be well compensated for the value you deliver.
- Keep on truckin’. As a writer, you can keep working until the day you die. Or as long as your brain holds up (but as noted in point #1 above, that shouldn’t be a problem). Not that you have to work until you die, but it’s nice to know you can thrive in your career until you decide you're done.
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