Your B2B technology is complex.
(Reading about it shouldn't be.)
Looking to create marketing copy and content that attracts prospects, converts prospects into buyers, and transforms buyers into long-term, loyal customers?
You've come to the right place.
Hi, I'm Karen Hittelman, owner and lead copywriter at KHcopywriting. In business since 2004, we work with a wide range of business-to-business (B2B) technology providers, from fast-growth startups to Fortune 100s.
Our specialty? Breaking down the complexities of your tech products and services to talk about the things your buyers truly care about. Using a data-driven process, we create clear, compelling copy that moves people to take action.
You've come to the right place.
Hi, I'm Karen Hittelman, owner and lead copywriter at KHcopywriting. In business since 2004, we work with a wide range of business-to-business (B2B) technology providers, from fast-growth startups to Fortune 100s.
Our specialty? Breaking down the complexities of your tech products and services to talk about the things your buyers truly care about. Using a data-driven process, we create clear, compelling copy that moves people to take action.
"Easy reading is damn hard writing."
-- Nathaniel Hawthorne
OUR COPYWRITING PROCESS: Data driven, conversion focused.
When you hire us for your copywriting project, we'll hit the ground running. With no hand holding required.
Here's what you can expect . . .
In our kickoff call, we'll discuss the details of your project, including the key performance indicators (KPIs) you use to track your marketing metrics.
If it's our first time working together, we'll ramp up fast—learning what we need to know about your company, your products and services, and the value you bring to the marketplace.
Next, we'll collect and analyze the data we need to meet your project goals (e.g. evaluate existing messaging; conduct competitive research; review relevant marketing metrics).
Most importantly, we'll get to know your customers. What are their toughest challenges? What excites and motivates them? What 'stage of awareness' are they in relevant to your solution? How much decision-making power do they have? And so on.
Armed with this vital information, we'll develop a conversion-driven strategy for your project.
And then we'll write. And edit and hone and polish and perfect until we've crafted clear, compelling copy aimed directly at your target audience—with razor-sharp accuracy.
READY TO BOOK?
Let's get down to brass tacks.
We charge on a flat-fee basis and provide a firm, no-obligation quote up front. Which means you'll know exactly how much your project will cost before you hire us.
Ballpark Rates
Because each project is unique, pricing will vary based on a number of factors. Like project size and scope, complexity of subject matter, amount of independent research required, and so on.
To give you an idea of where we sit on the pricing scale, here are some broad estimates:
- Medium/long: $700 - $900+ per email
Minimum for initial contract engagement: $5,000 (project can include multiple assets)
To give you an idea of where we sit on the pricing scale, here are some broad estimates:
- Blog article: $750 - $2,500+ (400 - 3,000 words)
- Banner ad: $300 - $500
- Case study: $2,000 - $2,500 (2 pages max; incl. customer interviews)
- E-book: $700 - $850 per page
- Email campaigns (includes A/B subject lines):
- Medium/long: $700 - $900+ per email
- Landing page: $500 - $900+
- Long form sales page: $2,500 - $4,000+
- Presentation copy/sales deck: $650 - $800 per slide
- Sales slick/product sheet: $900 - $1,800 (1-2 pages)
- Video scripting: $350 - $700+ per minute of video (including text storyboard)
- Website copy: $700 - $1,200+ per page
- White paper: $700 - $900 per page (incl. SME interviews)
Minimum for initial contract engagement: $5,000 (project can include multiple assets)
That's the skinny on us.
Let's talk about YOU!
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Anyone who has the opportunity to work with Karen will quickly learn the value she brings to the table.
Tom Round
Vice President
/ Silver Lake Research Corporat
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I depend on Karen to transform technical data into compelling and easy to understand content, and she nails it every time.
Ginger Lee
President
/ Claro Marketing
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Karen is a triple-threat copywriter: sharp-as-a-tack, acutely creative, and a pleasure to work with!
Don Knasel
Founder
/ PD Active
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