Your B2B technology is complex
(Your messaging shouldn't be)
If you're a B2B tech founder or marketing leader, this may sound familiar.
You have a progressive technology that solves a real problem for customers. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't understand what your solution does or why they should care
- Sales teams struggle to articulate meaningful differentiation
- Marketing and comms teams work triple-time trying to maintain a consistent narrative across channels
Things move fast in tech, and without proper attention your messaging can drift of course.
I'm Karen Hittelman, and I can help.
In business since 2004, I work with B2B tech founders, executives, and marketing leaders to:
- Develop product messaging that's meaningful, memorable, and differentiated
- Create simple frameworks that keep sales and marketing teams on message
- Translate messaging into standout copy and content
You have a progressive technology that solves a real problem for customers. You know your solution offers massive value, with capabilities that leave competitors in the dust. But your messaging isn't pulling its weight.
- Prospects don't understand what your solution does or why they should care
- Sales teams struggle to articulate meaningful differentiation
- Marketing and comms teams work triple-time trying to maintain a consistent narrative across channels
Things move fast in tech, and without proper attention your messaging can drift of course.
I'm Karen Hittelman, and I can help.
In business since 2004, I work with B2B tech founders, executives, and marketing leaders to:
- Develop product messaging that's meaningful, memorable, and differentiated
- Create simple frameworks that keep sales and marketing teams on message
- Translate messaging into standout copy and content
Trusted By
MY PROCESS: Research driven, customer focused.
In our kickoff call, we'll discuss your key objectives for our engagement and how we'll measure success.
From there, I follow a 3-step process:
1. RESEARCH & DISCOVERY: Jumping in fast, I gather the info I need to understand the unique value you bring to the market. I talk with your experts, review your positioning, study your solution, and check out your competitors. Most importantly, I get to know your customers: What pain were they feeling before? What motivated them to buy? Why'd they choose you? How has their life changed with your solution? What words do they use?
2. ANALYSIS & PLANNING: Next, l develop a messaging strategy that cuts through the complexities of your solution to reveal clear customer value. What's the most meaningful problem you solve for your customers? What's at stake for them? How do you solve the problem better than anyone else?
3. EXECUTION & DELIVERY: This is where the strategy comes to life! Drawing on my decades of copywriting experience, I distill the strategy into a Messaging Framework that guides your teams in every piece of copy, content, and communications they write.
In our kickoff call, we'll discuss your key objectives for our engagement and how we'll measure success.
From there, I follow a 3-step process:
1. RESEARCH & DISCOVERY: Jumping in fast, I gather the info I need to understand the unique value you bring to the market. I talk with your experts, review your positioning, study your solution, and check out your competitors. Most importantly, I get to know your customers: What pain were they feeling before? What motivated them to buy? Why'd they choose you? How has their life changed with your solution? What words do they use?
2. ANALYSIS & PLANNING: Next, l develop a messaging strategy that cuts through the complexities of your solution to reveal clear customer value. What's the most meaningful problem you solve for your customers? What's at stake for them? How do you solve the problem better than anyone else?
3. EXECUTION & DELIVERY: This is where the strategy comes to life! Drawing on my decades of copywriting experience, I distill the strategy into a Messaging Framework that guides your teams in every piece of copy, content, and communications they write.
READY TO TALK?
Investment & Engagement
I quote fees up front, based on the details of your engagement. Here are ballpark numbers:
MESSAGING DEVELOPMENT
Starting at $9K
What I do:
ONGOING MESSAGING SUPPORT
Starting at $3K per quarter
What I do:
KICKSTART PACKAGE FOR STARTUPS: $5K flat fee
COPYWRITING (ADD-ONS)
When you contact me:
- We'll start with a complimentary 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call to determine scope, goals, and deliverables
- I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
MESSAGING DEVELOPMENT
Starting at $9K
What I do:
- Review product positioning (if available)
- Conduct customer research & competitive messaging analysis
- Lead discovery and alignment sessions with key stakeholders
- Develop a messaging strategy that makes your differentiated value crystal clear
- Build a messaging framework your teams can use to put the strategy into practice
ONGOING MESSAGING SUPPORT
Starting at $3K per quarter
What I do:
- Research industry/product/company changes
- Assess messaging for new gaps and opportunities
- Present suggestions for improvement
- Refresh strategy & framework, as needed
KICKSTART PACKAGE FOR STARTUPS: $5K flat fee
- Check out the details and deliverables
COPYWRITING (ADD-ONS)
- Website copy: starting at $2K/page
- Social media posts: starting at $1.5K/month
- Emails (incl. A/B subject lines): starting at $800/each
- Guides, white papers, and reports: starting at $850/page
- Pitch decks: $5K-$10K
When you contact me:
- We'll start with a complimentary 15-minute introductory call to determine if we're a good fit
- If so, we'll schedule a 30-minute call to determine scope, goals, and deliverables
- I'll create a proposal for our engagement, with a pricing structure and timeline tailored to your needs
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Anyone who has the opportunity to work with Karen will quickly learn the value she brings to the table.
Tom Round
Vice President
/ Silver Lake Research Corporat
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I depend on Karen to transform technical data into compelling and easy to understand content, and she nails it every time.
Ginger Lee
President
/ Claro Marketing
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Don Knasel
Founder
/ PD Active
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