"Easy reading is damn hard writing." -- Nathaniel Hawthorne
When you hire me for your copywriting projects, I'll hit the ground running. With no hand holding required.
Ramping up fast, I'll learn what I need to know about your company, your products and services, and the value you bring to the marketplace. I'll gather information about your project goals, desired positioning, and biggest competitors.
Perhaps most importantly, I'll get to know your customers. What matters to them? What motivates them? What's their professional background? How much decision-making power do they have? And so on.
Armed with this vital information, I’ll develop a powerful creative strategy for your communication. And then I'll write. And hone and tweak. And polish and perfect until I’ve crafted clear, engaging copy aimed directly at your target audience—with razor-sharp accuracy.
INDUSTRY EXPERTISE High Technology Healthcare Education Finance