"I want to be a B2B technology copywriter when I grow up!" -- said no kid ever. Not many adults think of copywriting as a dream job, either. At a cocktail party, the conversation generally goes something like this:
Random party guest: “What do you do for a living?”
Me: “I’m a freelance copywriter, and I work mainly with technology companies.”
RPG: “Wow! You must see so many cool futuristic inventions. Where’d you go to law school?”
Me: “Sorry -- no, I’m not a copyright lawyer. I’m a marketing writer.
RPG: “Oh… so you write ads and stuff?”
Me: “Not exactly. Most of my clients are technology companies, and I work with them to create all types of content to help them market their products and servi ---.”
I know. I should come up with a more “attention-grabbing” explanation of what I do. Believe me, I’ve tried. I keep telling myself that next time the opportunity arises, I’ll just say, “I’m an ice sculptor.” And see where that takes the conversation.
If you’re reading this blog, however, you already understand what a copywriter is. With that part out of the way, I can finally cut to the chase and explain WHY being a “copywriter-that-specializes-in-tech-marketing” really is a great career that kids should aspire to be when they grow up.
5 reasons to be a copywriter-specializing-in-technology-marketing: